Director of Marketing and Communications

Employment Type

: Full-Time

Industry

: Miscellaneous



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The Relaxing Retirement Coach, Inc. is looking for a highly efficient, self-directed, and results-orientedindividual for the Director of Marketing and Communications position. 

This is a new position being added to our team due to the growth and expansion of the business.  The individual will collaborate extensively with the leadership team and will be responsible for the successful development and implementation of a strategic marketing and communications plan integral to our mission to expand our reach and help our target market confidently live their best lives. 

The right candidate will bring entrepreneurial enthusiasm and drive with strong marketing and business development skills.

Who You Are:
You are aligned with and energized by our core values:

o   Create value first 
o   Constant and never-ending improvement
o   Fanatical attention to consistency and detail
o   Do the right thing 
o   Humbly confident
You are highly disciplined and organized
You consistently bring energy and enthusiasm to each interaction
You have a strong desire to have fun and play an integral role in a growing, entrepreneurial organization

What You’ll Do:
You will lead the development and execution of our marketing and communication strategy working closely with the other members of our leadership team to help us reach our expansion goals
You will design, implement, and manage multi-step, multi-media direct response marketing campaigns, and track, analyze and report results

Lead Generation: 
You will stimulate and attract attention from our narrowly defined target market from multiple sources
You will design, implement, and manage multiple lead generation campaigns using direct response and content marketing principles and strategies with measurable results 

Lead Conversion: 
You will design, implement, and manage effective lead conversion funnels that cultivate and nurture all leads using direct response and content marketing principles and strategies
You will track, measure, analyze and report all results

Content Management and Distribution: You will organize, edit, and manage the effective distribution of all of our content using multiple channels:
Website
Social Media
Books 
Newsletters 
Articles
Blogs
Videos
Podcasts
Webinars

Media Management: 
You will manage, update, and test our main and member websites
You will build and manage the company’s social media presence and following including Facebook, Twitter, LinkedIn, and YouTube using direct response and content marketing strategies
You will help develop and manage multiple podcast and video series 
You will help cultivate and manage traditional media relationships for publicity opportunities
You will be our liaison to our collaboration relationships including our web designer, book publisher, printer, video recording studio, artists and podcast partners

What You’ll Need:
You have a B.A. in business, marketing, or communications
You have 5+ years of marketing experience using direct marketing principles and strategies
You have strong command and experience with content marketing using digital and social media strategies
You have expertise with marketing automation and marketing operation programs
You have a successful track record in creating and executing marketing campaigns to achieve a targeted result 

What You’ll Enjoy:
You will play a major role in helping more deserving members confidently live their best lives 
You will arrive each day to an exciting, entrepreneurial work environment with vast growth potential and a great team
You will enjoy our easily accessible location West of Boston with ample, free parking
You will have a very competitive salary, profit sharing and benefits

Who We Are:
The Relaxing Retirement Coach, Inc. is a thriving, independent, fee-only registered investment advisory firm based in Wellesley, MA who adheres to the fiduciary standard at all times.

Over the last 30 years of intense research and hands-on work with hundreds of individuals and couples, the intriguing and complex phenomenon we discovered is that the same small percentage of Americans who exercised the most discipline and took pride saving and investing a large portion of their earnings during their working years is the same minority who has the hardest time flipping the switch and relying on and spending The Retirement Bucket™ of investments they’ve taken a lifetime to build.  

They simply lack the financial confidence to freely spend what they’ve saved when their income from work ends.  Unfortunately, all those years of discipline and saving, of building up money and investing it, are of no value to them now if they don’t have the financial confidence to spend and enjoy it.

The Relaxing Retirement Coaching Program™ provides the missing system, the strategies, tools, checklists, and mindsets to help them develop and maintain the supreme financial confidence they need to liberate what they’ve taken their entire life to save, so they can start living the life they’ve earned, and do everything they want to do without anxiety about money.  
Visit The Relaxing Retirement Coach website - http://www.TheRetirementCoach.com/

Get a copy of “The Relaxing Retirement Formula” by Jack Phelps, Founder and President of Relaxing Retirement Coach - http://www.TheRetirementCoach.com/formula

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